Regardless of your field, one of the most important skill sets to master is knowing how to effectively connect with, communicate with, and influence your clients. The formula I rely on for this – whether I’m selling, writing, or developing a podcast – is the Context Creation formula. This episode will give you the elements you’ll need to implement this strategy in your life immediately.
It’s changed a little bit over the years but I’ve narrowed the Context Creation formula to five major components:
1. ACK – Acknowledge Your Audience
2. ETW – Enter Their World
3. ENR – Enroll Your Audience
4. WIIFT – What’s In It For Them?
5. ETR + BVA – Earn The Right + Be Vulnerable and Authentic
ACK + ETW + ENR + WIIFT + [ETR+BVA] = Context Creation
Download the Transcript for Episode #112 (PDF)
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What techniques do you use to stay productive? Do you create a to-do list? Are your techniques working for you? In today’s episode, we will talk about how to become more productive. Most of the productivity techniques people use are fundamental and have been used by successful people for decades, but, for many people, they can be difficult to implement.
In this episode, you will…
Download the Transcript for Episode #108 (PDF)
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COMMENT QUESTION: What is your big takeaway?. Write it in the comments below.
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Your ability to focus is one of the greatest predictors of your results and today we are diving into the science behind productivity and focus with UCLA’s Dr. Andrew Hill. As the founder of TruBrain and the Peak Brain Institute, Dr. Hill has dedicated his life to studying cognitive neuroscience and using his findings to help people find focus in their busy lives.
In this episode, Dr. Hill will share his six tips for a more positive and productive 2016 including…
Download the Transcript for Episode #110 (PDF)
>>If you enjoyed this post, if it added value to your life, please leave a quick comment below and SHARE with your friends. Thank YOU for paying it forward! :^)
COMMENT QUESTION: What is your big takeaway?. Write it in the comments below.
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You may not be familiar with today’s guest, but if you’ve attended our Best Year Ever Blueprint live event, then you’ll be familiar with his phenomenal work. As the founder of Carey Smolensky Productions, Carey is not only a dynamic and versatile businessman but a dedicated husband and a loyal friend.
After years of owning his own business and easing his special touch to wide array of events, Carey has written his first book Living Life with Passion and Helping Others. Today we’ll find out the story behind the story and get a few tips on how you can craft an amazing multi-sensory experience for your next event.
In this episode, you will…
Download the Transcript for Episode #109 (PDF)
>>If you enjoyed this post, if it added value to your life, please leave a quick comment below and SHARE with your friends. Thank YOU for paying it forward! :^)
COMMENT QUESTION: What is your big takeaway?. Write it in the comments below.
Do you have a question you would like answered on a future podcast? Click the button below.